Keep your eye on best practices and cutting edge PR, marketing, social media and development by choosing a few blogs to read and skim each day. Appreciate the time and thought the authors put in to sharing their experiences – the successes (and just as important, the failures) we can learn from. The payoff is discovering resources and approaches that can help you communicate better and operate more efficiently. Start with these and discover your own favorites!
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The first step to being news? Read the news!
Not only is keeping up with your local news a great way to keep up with, well, your local news – but also a great way to start understanding what makes a good story. Let’s get you thinking about what stories your organization has to tell, and what local press are interested in.
In Santa Barbara and Ventura, many news outlets offer daily or breaking news email. Here are a few to get started with: Go ahead, sign up!
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The NonProfit Times captures nonprofit executives weighing in on the role of branding in donor aquisition at a key nonprofit session of the Direct Marketing Association New York Conference 2010:
The discussion included the need for strong name recognition, new challenges and opportunities in brand management due to technology, and measurement and testing of investments in donor acquisition and retention.
